Strategic Emergence
KozaparK contributes to the strategic emergence of individuals or teams within organizations. Thanks to marketing techniques used to create and manage major international brands, as well as approaches employed in coaching, we have developed a specific and progressive approach.
KozaparK was established based on the observation and knowledge of operational modes within companies. Our work with or on behalf of large international groups in the field of marketing consultancy has allowed us to observe a paradox:
While brands are most often treated - successfully - as persons, in a very anthropomorphic logic, marketers, communicators, or strategists, even the most seasoned ones, may lack self-confidence in thinking and steering their positioning at key moments in their careers (opportunities, reorganization, etc.).
This is what led us to develop a dedicated approach to support your strategic emergence (either individual or for your team).